While Job Boards derive revenues from one source – employers who post jobs – they actually have two revenue-generating sources for Affiliate content: job seekers and job posters.
Think about it: job seekers go to job boards looking for jobs, many of which, like insurance, real estate, or financial services, require a license or very specific training to work in that industry. For instance, would a new payroll clerk know how
to handle fringe benefits? Sick pay? Garnishments? Would a new HR rep know how to handle COBRA, an FMLA leave request? A “reasonable accommodation”? Of course not! Thus, Affiliate content can help job seekers get training to qualify for jobs –
and create revenues for the job boards selling the training!
An additional - and larger - revenue stream comes from job posters. Not only do they post jobs, but usually are the people responsible for all hiring, training, workforce planning,
and compliance at their companies. Thus, while they may only post one job via a job board, they potentially have thousands of other employees for whom they need all types of training!
Most industries require either licensing or advanced training to be successful. Affiliate Content can help those training schools who focus primarily on licensing to better-help their students – and create additional
revenues while doing so! For example, Affiliate content can help new/newly-licensed real estate, insurance, accounting, and other professionals to better handle objections, sell industry specific products, handle objections, create and manage
a FaceBook page, create leads, market their business, etc., etc.