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Course/Product Description

Safety PR: What To Say When A Serious Incident Hits Your Organization

Date / Time: Recorded
Format: Audio Conference

Safety PR: What To Say When A Serious Incident Hits Your Organization
Many of us can't even fathom the intensity of the media spotlight endured by BP during the Deepwater Horizon oil spill in 2010. But every day, organizations have to figure out what to say to their audiences - workers, the public, and the media - when an incident brings them into the spotlight.

We can all learn some lessons from BP's mistakes and their successes as they tried to keep us informed during the oil spill. From the BP crisis, as well as other crisis events, we have learned many things including:

  • we must speak immediately after an event
  • if we don't speak, others will!

So what should we say and how should it be said?

Learning Objectives:

This session will identify key rules for speaking to audiences during a crisis - and help you see where your organization might be at risk if you haven't implemented and tested a Crisis Communication Plan.

Don't believe that it won't happen to you and don't wait; the time invested in this training program will be well worth it if something happens in your organization!

By attending this session you will learn:

  • Overview of Crisis Communications
  • How to ensure good crisis communication messages
  • Media Do's and Don'ts
  • The 7 Cardinal Rules of Risk Communications
  • Using risk and crisis communication principles in your organization
  • How to develop a Crisis Communications Plan
  • Key lessons learned from the BP crisis
  • What to say in situations involving serious injuries, fatalities, and rumors
  • Matching your message with your audience

About Your Speaker

Michael Lawrence is principal of Summit Safety Technologies based in Long Beach, California. Lawrence is an accomplished safety manager, technical trainer, and instructional designer, and has been training adult workers and safety professionals for many years. He is a frequent speaker and is recognized for his expert knowledge of safety regulations, safety management systems, business continuation planning, emergency preparedness, and quality management systems.

Lawrence's experience includes over 16 years in safety and technical training in the semiconductor manufacturing industry and 14 years Naval Aviation experience in aircraft maintenance, electronics technology, safety, and quality assurance. His military contributions resulted in several awards, including the Navy Achievement Medal, and numerous awards from the Navy League of the United States for his volunteer work as a Commanding Officer with the U.S. Naval Sea Cadet Corps. Lawrence's volunteer work also includes 10 years as a CPR &First Aid Instructor Trainer for the American Red Cross.

Lawrence is certified in Safety &Health Systems for Small Business, Instructional Design, and as a Performance Based Equipment Trainer (PBET).

PHR / SPHR Credits!

This program has been approved for 1.5 recertification credit hours through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute website at The use of this seal is not an endorsement by HRCI of the quality of the program. It means that this program has met HRCI's criteria to be pre-approved for recertification credit.

Cannot Attend The Live Presentation?

This presentation is also available in a recorded format, in On-Demand Or CD versions, as shown in the pricing options below.

Licenses / Designations / Educational Credits: PHR / SPHR Re-Certification Credits
All US States: 1.5

SHRM Certification Credits
All US States: 1.5
Other Details:
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Recorded Price: $239.00
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