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Course/Product Description
Title:

Cross Selling: How To Maximize Customer Relationships, Increase Profit

SKU:WC-1015116
Date / Time: Recorded
Format: Audio Conference
Description:

Cross Selling: How To Maximize Customer Relationships, Increase Profit
60% of almost every bank’s customers also do business with another bank. When surveyed, they cite a variety of reasons for this, such as: location, convenience, and status quo.

However, through highly-interactive focus groups we have learned the reason why is the customers' perception that:
  • Bankers fail to identify customers’ true needs and propose solutions
  • The customer perceives the banker as not fully understanding a product offering
As such, bankers simply need to change their customers' perception to grow sales and assets at the bank!

Learning Objectives

This webinar will help attendees learn how to develop a process of relationship management which will ensure the customers’ needs are always identified and met. As a result, customers will feel as though they are better served.

This webinar is critical for ever bank, and every banker, that wishes to maximize their business with every customer while creating an atmosphere of Total Customer Satisfaction.

Agenda:

How to protect the customers’ trust
  • What is trust
  • How is trust earned
  • How to manage trust
  • How to share trust
Understanding the customers’ expectations
  • Customers buy from people they like
  • Customers believe people they perceive as expert and credible
  • Customers are most satisfied when their needs have been met by an expert they trust and like
Identify the experts in your bank
  • How to create an expertise database that works
  • How to utilize your expertise database in service to your customers
Transfer Of Trust
  • Understanding conversational clues that reveal opportunity
  • How to match opportunity to expertise
  • Preparing the environment for a Transfer Of Trust
  • Executing the Transfer
  • Temporary versus Permanent Transfers Of Trust
  • Follow-Through
About Your Presenter:

Paul D. Alexander
  • Founder and CEO of Alexander Group, Inc.
  • Behavioral Scientist with 29 Years experience in the Performance Improvement Industry
  • Sought after consultant, trainer, and keynote speaker
  • Recognized as a Behavioral Change expert
  • Published Author
  • An experienced bi-lingual expatriate with client engagements in 50 countries
  • Bank clients range from HSBC to small community banks
  • Creator of numerous cutting-edge sales strategies and tools
  • Conducts numerous banking and business seminars on every topic from sales to safety


Cannot Attend The Live Presentation?

This presentation is also available in a recorded format, in On-Demand version, as shown in the pricing options below.
About Webcasts / Audio Conferences / Podcasts:Webcasts, audio conferences, and podcasts are presentations that you attend via the Internet, phone, or mobile device at a specified date and time for "live" versions, or at your convenience for "recorded" and "On-Demand" versions.

The live versions are interactive, meaning that participants can ask questions in real time, plus are a very cost-effective form of training because 1) you receive fast, convenient learning without any out-of-office time; 2) you can invite as many colleagues as you'd like to listen in on a single phone line; 3) you incur no travel expenses; and 4) you and your colleagues are back at work immediately after the session ends!

And though with recorded versions you do lose the ability to ask questions, you gain the ability to hear the presentation numerous times and to share it with others in your office.

Handout materials and the phone number for live presentations are made available to you prior to the event via email from the presenter and from the "MyAccount" link on the menu bar. Copies of the presentations are included with recorded versions.

About The Provider: The Industry Calendar creates and sells webinars, audio conferences, and seminars for busy business professionals.

For over ten years we've done the work of listing the important, don't-miss events in one convenient location so you can quickly and easily learn about key training topics that keep you up-to-date on trends and best practices, all while helping to keep you in compliance with the various rules and regulations affecting your organization.
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