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Course/Product Description

Loyalty Marketing Ideas

Date / Time: Recorded
Format: Audio Conference

Loyalty Marketing Ideas
When your bank and the products and services you offer are the same as every other bank, then what you sell becomes a commodity. After all, every bank has money, makes loans, offers CDs, and has checking accounts.

When your offerings feel different to the customer - and those standard bank services become more appealing - then customers will choose you for the long term.

So...if you wish to set yourself apart from the competition, win more customers sooner, and keep them forever, you must change the way in which you approach your customers and the way you present your products.

This webinar will help you create a roadmap to the de-commoditization of your bank’s products and services and enable you to win and keep customers throughout their lives and inter-generationally.

This "Cradle To Grave" approach will allow you to:
  • Maximize revenue from your existing customers
  • Cause customers to bank only with you
  • Focus your customers' attention on value not price
  • Cause your customers to proactively recommend you to family and friends

Identifying and pursuing specific markets

Which are your best and most profitable markets
  • Identify-long hanging fruit
  • What products and services are the best matches
  • What messages resonate with the audience
  • What elements are at your disposal to set your bank apart from the competition
Cognitive Resonance versus Cognitive Dissonance
  • How to ensure your products and services are perceived as the best value
  • Why the lowest price is often worse than the highest price
Analyze the emotional drivers that cause people to want to do business with you
  • Free checking is dead or dying, what technology makes people want you
  • Learn to make your products and technology more appealing than your competitor’s (even when it is the same thing)
  • Learn to make value more important than price
Children’s Checking – the key to future business with the child and the parent
  • Learn to capture that new generation beginning in the First Grade (without administrative costs and non profitable accounts)
  • Use your kid appeal to create Parent Satisfaction
  • Uncover a simple, proactive approach to winning over a whole new generation of bank customers
About Your Presenter:

Paul D. Alexander
  • Founder and CEO of Alexander Group, Inc.
  • Behavioral Scientist with 29 Years experience in the Performance Improvement Industry
  • Sought after consultant, trainer, and keynote speaker
  • Recognized as a Behavioral Change expert
  • Published Author
  • An experienced bi-lingual expatriate with client engagements in 50 countries
  • Bank clients range from HSBC to small community banks
  • Creator of numerous cutting-edge sales strategies and tools
  • Conducts numerous banking and business seminars on every topic from sales to safety

Cannot Attend The Live Presentation?

This presentation is also available in a recorded format, in On-Demand version, as shown in the pricing options below.
About Webcasts / Audio Conferences / Podcasts:Webcasts, audio conferences, and podcasts are presentations that you attend via the Internet, phone, or mobile device at a specified date and time for "live" versions, or at your convenience for "recorded" and "On-Demand" versions.

The live versions are interactive, meaning that participants can ask questions in real time, plus are a very cost-effective form of training because 1) you receive fast, convenient learning without any out-of-office time; 2) you can invite as many colleagues as you'd like to listen in on a single phone line; 3) you incur no travel expenses; and 4) you and your colleagues are back at work immediately after the session ends!

And though with recorded versions you do lose the ability to ask questions, you gain the ability to hear the presentation numerous times and to share it with others in your office.

Handout materials and the phone number for live presentations are made available to you prior to the event via email from the presenter and from the "MyAccount" link on the menu bar. Copies of the presentations are included with recorded versions.

Licenses / Designations / Educational Credits:PHR / SPHR Re-Certification Credits
About The Provider: The Industry Calendar creates and sells webinars, audio conferences, and seminars for busy business professionals.

For over ten years we've done the work of listing the important, don't-miss events in one convenient location so you can quickly and easily learn about key training topics that keep you up-to-date on trends and best practices, all while helping to keep you in compliance with the various rules and regulations affecting your organization.
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